Monday, January 26, 2009

Bill's recent GSIs gather to reminisce


We spent the night talking, eating, reminiscing, crying, drinking and laughing. We knew Bill was with us. It was hard to believe that we had sat with Bill in that very room on Ashby not so long ago planning the Fall 2008 Leadership communication class for the incoming 2010 MBAs.

Bill inspired us and loved us, but most importantly he taught us how to live life to its fullest. We’ll try to live life a little harder, take time to pause in both speaking and reflecting occasions, and as Bill would always quote, be the change in the world we want to see.

We look forward to celebrating the life of Bill Sonnenschein.

Omar, Mira, Will, Carrie, Jenny, Adrian, Jenn, Rachel, Morgan, Samir, Pedro, and Adrian
GSIs for Leadership Communication, Haas School of Business, Fall 2008

Wednesday, January 21, 2009

Authenticity and Passion

It has been very difficult for me to think about Bill without getting emotional, which explains why it took me so long to write this. Reading all the wonderful tributes here made me miss Bill even more.

From the first moment that Bill stood on the stage during Communications Camp last August (2008), I have been his fan. Since then, I learned SO MUCH about being authentic and passionate in my communications. My only regret is not working with Bill more during the semester.

I still remember the last time I spoke with Bill, walking back to Haas from the Faculty Lunches. We spoke about my thoughts on his class and ways that he could improve it. He also told me that not only should our communications be filled with passion, we should also pursue things that we believe in, and not let excuses get in the way. In the end, he added that he was very sad not to be around Haas to hold special seminars and teach us throughout the Fall and Spring Semesters like he always had. After encouraging me to apply to be his GSI next fall, we parted ways.

Little did I expect that was the last time I would talk to Bill one-on-one. Little did I know that the inspiring advice he gave me was his last. And little did I know I would never be able to learn more from him by being his GSI.

Bill's passing is a great loss to his friends, family, and the Haas community. But even though he is no longer with us, his teachings and his life stories will live on in all of us and continue to motivate, inspire, and support all who have been lucky enough to have known him.

Bill, even though you're gone, I am heartened to know that you stayed true to who you are and what you believed in all the way to the end. That is what authenticity is all about.

I will truly miss you...

Saturday, January 17, 2009

Feeding my body and my mind

Dear Bill, my teacher and mentor,

When I read of your passing I was so shocked, the world seemed muted. I felt like thick gauze was in my ears and covering my eyes - the same feeling I get when I leave a rock concert... and I know you know this feeling because you used to manage rock bands. Over time, the gauze feeling has gone, but I am still saddened. The world is a duller without you.

Because you are such a foodie, I wanted to thank you for the food you've given me over the past 2 years. I had my fair share of meals with you - pizza, burgers, breakfast, Ethiopian, Thai, and Indian - but the food I could never get enough of was for my mind. As your student, I will take the following Ghandhi quote with me forever - "Be the change you want to see in the world." As your GSI, I will never forget your stamina. We had that one five-hour meeting to tear your syllabus apart and build it back nearly the same as it was, and it seemed like your energy never flagged, even though by hour 3 I was already cross-eyed. And as your mentee, I will never forget your honesty. At 59, you lived your passions. It is sad, but I could not have imagined a more pure way for you to pass. Doing what you love. I hope got to see the Rosy Periwinkle. In fact, I hope I get to see it one day.

The world may be a bit duller, but your light will stay strong with me.

With much love,

Will

Monday, January 12, 2009

Making a difference

I was so sad to hear the news about Bill.

Bill not only inspired me during my time at Haas but was also an essential part in making my transition from working in banking to work in international development. He was someone who never lost his passion for life and the things he cared about. Bill taught me so much at Haas as a professor but also as a friend. Even now, I always think of him when writing a speech: "Never be a fake - you can only communicate something you truly feel passionate about". Bill knew how to "make a difference".

My partner and I will miss his drop-in visits in London and here in Ethiopia. We had hoped we could have met somewhere in Africa since we all were on the same continent. We will always remember Bill as someone who lived his life in full, achieved so much, and never compromised on doing the right thing. He lived a life to be proud of and we were lucky to be touched by him. We will miss him greatly.

The 3 main lessons I've learned from Bill that made me a better communicator...

On behalf of Jamie Cortes:
Be Authentic
Take Risks
Tell Stories

And these are the 3 main lessons that have helped make a difference in my life...

Everyday I strive to be real with myself and others, I take risks to get better, and daily connect with my customers and loved ones with nothing but stories because of Bill. His lessons have become a real part of my life. It's truly amazing how he made that much of an impact. Bill really was an extraordinary professor and person. He definitely made his mark in the world and let's always remember these lessons that were very important to him. Thank you Bill, from the bottom of my heart. I will always remember you. Rest in peace.

Thursday, January 8, 2009

He treated everyone with respect

On behalf of Elliott Kim, Haas undergrad 2007:
If I may, I would like to share an experience I had with Professor Sonnenschein.

He was special to me for a couple of the biggest reasons. He was one of my favorite Haas professors. He embodied the life that I thought was exemplary of a model citizen. He was a fresh face of among pretentious, self-serving and insecure professors and students alike.

He was one of the first Haas/Berkeley professors I had gotten to know when I took my first Haas class in summer of 05. On the first day of class, he asked for a volunteer to become a class representative. I looked around for a split second, and noticing that no one was taking the responsibility, I raised my hand. Frankly, I didn't think much of it because I was the only one.

One of the first things he said was he won't change his grading scale. This was in response to what he knew was quite unpopular grading process. If I remember correctly, it was something about not being able to give everyone in your project group a 100%. You only had enough points to give out so that having it evenly distributed meant everyone got around 85%. As a class rep, I was the liaison between the class and the professor. One day, I asked for 10 minutes before a class to talk to the students. They expressed unanimous discontent over the grading policy and didn't think it was fair. I asked Professor Sonnenschein for 10 minutes after class for a meeting between him and me.

I went over some of the minute topics first, couple things about what couple students specifically wanted, more examples, less theoretical stuff, more engaging exercises, stuff like that. I then told him what he knew he wasn't going to change: the grading policy. That students felt it needed to be changed. He said he knows it's not the most popular thing and that he never changed it in all his years at Berkeley. I told him again that the opinion of the class was unanimous. He again said he thinks it's fair, and that students learn to cope with the policy one way or another. I again said I understand but this was the only thing that the entire class expressed discontent about and that's the only reason why I'm making it a big deal. He said he understands my sentiment but will not change his policy.

The discussion was never heated, even though it might sound like it got that way. It was a good one on one discussion, and neither one of us, I feel, felt that we were both being misunderstood. We actually walked out of the classroom together and spoke briefly about where we're from and parted our ways into the night.

On the ensuing class 2 days later, I again asked for 5 minutes before class, and told them that I talked to Professor Sonnenschein about the grading policy but that I couldn't change his mind. More than a few students exprsesed immense discontent about this. Professor Sonnenschein walked in 5 minutes later, asking me if I'm done and I took my chair. He opened the class by saying that he heard about the class's discontent over the grading policy and that he's thought a lot about it. I felt for sure that by that he meant he doesn't want anyone to even bring it up anymore and I was afraid the class would look at me and say what have you done to us. Instead, he said he'll change it. He continued by saying he's never done this before so we'll have to see how it works out. He'll change it so that we write up why a person in our project should receive a certain grade or not, with no limits on points to give, but we had to substantiate our opinions.

Much of the class later on said they appreciate whatever it is that I said to Professor Sonnenschein to change his mind. But you see, it really wasn't me. Even at his age of 56 in 2005, he wasn't the type of person that set a certain way of doing things just because it was proprietary. Instead, he was still analyzing his every move, looking through every option in every decision. He was challenging himself more so than he was challenging us. Few months later, I wrote him a simple email asking him to write a letter of recommendation for me. Here's what he wrote:

October 25, 2005
No problem, Elliot.

And of course I remember you!!!

What is the deadline? And please give me a few areas

you'd like me to emphasize.

Bill

And that's why I will fondly remember him. He was never too unwilling to reassess his stance and treat everyone with respect. I do wish I had gotten to know him better, but I feel fortunate enough for having had the chance to have any interaction with him, as I did as a naive class representative.